MailerLite Reviews

Pros

Ever since I started my first business, I've been using MailerLite. I did research other competitors, however their platforms were not as easy to use as MailerLite. I love that as a new business owner, I was able to get on a free plan to get started and be able to send out emails and do automations. The platform is easy to use and understand. I love how I can integrate forms into my website for lead generation and for capturing contact information.

I use this platform for email automations when people subscribe to my freebie. I also use it for sending beautifully designed emails - there are many customization options. I like using the landing page feature for my freebie offer as well. On my contact page, I've embedded a MailerLite form to capture contact information for my leads.

MailerLite makes it easy for me to gather email addresses, send out campaigns, and monitor engagement.

Cons

I would like more options to customize the embedded forms so that it blends seamlessly into my custom website design.

Alternatives Considered

Mailchimp

Reasons for Switching to MailerLite

Mailchimp was confusing to use and not easy to understand. Also, I was helping a client with Mailchimp and it was malfunctioning and not sending out emails properly. We were both frustrated that a simple feature was not working properly. I like MailerLite because it functions as expected every time.

Pros

The drag and drop feature for creating email templates is simple to use. Also the personalisation of campaigns and ability to brand communication is essential. From the beginning I found it incredibly easy to set up and get going with email marketing. The free version gives enough to get you going and sets your email marketing off to a strong start.

Cons

It would be great if the was more integrations with other apps and systems to create a more automated approach and save time.

Pros

Initial sales pitch and price, but that's all

Cons

We moved over to ML mainly because of their storage plan for the Advansed package. We spent a month moving over a website as well as lots of landing pages. We imported contact lists from previous platform we used: all cleaned up in regards to bounces and unsubscribes. When we went ahead with a small campaign to newsletter subscribers (previously low bounce rate), we found suddenly that our whole account was suspended!! We were not contacted to clarify or discuss. Our supposed 24/7 support was removed, all landings and website were down. It was pretty much impossible to get in contact with anyone from ML, after a few days we got a mail stating that due to Anti Spam policies our one and only mailing campaign was triggered as spam due to high bounce rate. But all our landing pages/websites were still down, and this resulted in issues with our users not being able to navigate around our sites. We have now cancelled our account, moved back to previous platform. Not had any mail from ML saying they are sorry the way this was handed, no refund due to their policies. Anyway; keep the money! Be warned; demo account looks good, pricing as well, but service and support is non exciting!

Pros

Easy to use, plenty of campaign templates to choose from. I like the workflow and the interface in Mailerlite. It's minimalist but I have yet to found a feature I needed and couldn't find.

Cons

Form deployment wasn't as easy as I thought (WordPress) but it eventually worked and after doing it once or twice I feel like it's straightforward.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

Better interface, easier to use.

Switched From

HubSpot CRM

Reasons for Switching to MailerLite

Cost vs Features and again, easy to use interface

Pros

User-Friendly Interface: MailerLite provides a simple and intuitive interface that is easy to navigate, making it accessible for users of all skill levels. The drag-and-drop editor allows you to create professional-looking emails and landing pages without requiring extensive design or coding knowledge.Cost-Effective: MailerLite offers a free plan that allows you to send emails to a limited number of subscribers. Even their paid plans are competitively priced compared to other email marketing platforms, making it a cost-effective solution, especially for small businesses and startups.

Cons

Integrations: MailerLite integrates with popular third-party tools and platforms, including e-commerce platforms, content management systems, and CRM systems. Integrations enable seamless data transfer and help you streamline your marketing processes.Reporting and Analytics: MailerLite provides comprehensive reports and analytics to track the performance of your email campaigns. You can monitor open rates, click-through rates, subscriber growth, and other key metrics to evaluate the effectiveness of your campaigns and make data-driven decisions.

Pros

I like that the free tier has allowed us to get started for free, and then upgrade our subscription as our business has grown.

Cons

They use slightly different terms for everything than the previous tool we used.

Pros

The best is thee support team and the high quality funtions for good price

Cons

All of us can improve. Maybe I would improve the open rate, so less mails fall into spam

Pros

MailerLite is an exceptional email marketing platform with an intuitive drag-and-drop builder, affordable pricing and powerful automation features. Perfect for small businesses working on personalized campaigns. Highly recommended!

Cons

MailerLite could improve its template selection, which feels limited compared to competitors. Also integrating with some third-party apps can be challenging

Pros

Mailerlite is very affordable, especially for small businesses and also they have a free plan. It also offers a drag-and-drop email editor, making it easy for marketers to design mail templates.

Cons

It does not give you much-advanced features. Any customization beyond drag and drop needs knowledge of HTML. I'm a little bit reluctant about its deliverability part.

Pros

It has many useful features and the free version will offer enough for most users

Cons

Sometimes the web app is a bit glitchy, but refreshing the page will fix that

Pros

I have used everything from Constant Contact to ConvertKit. Most recently I was with Kajabi which is very expensive and very clunky. On all the other platforms I kept hitting glitches. Kajabi was very slow and the analytics were zero!!!! Mailerlite beats everyone hands down. It’s easy to use, quick, and to the point. The cost beats everyone out there. Don’t let the price fool you. It’s worth it’s weight in gold!!

Cons

Once I got to more advanced options like integrations there were a few hitches but customer service stepped up to help quickly and efficiently. Maybe they have this but I’d love to have alerts when someone subscribes or at least 1 alert daily so it’s easy to keep track of.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

Kajabi was cost and a slow glitch that sent a segment to my entire list. Zero analytics and just not as aesthetic as it should be for that cost!!!!! All the others: cost and not easy to use.

Switched From

ConvertKit, Constant Contact, Kajabi and Mailchimp

Reasons for Switching to MailerLite

It was not easy to set up. I needed a form in my blog posts and couldn’t figure out how to do that.

Pros

Moving to MailerLite was one of the best decisions I ever made for my business. Having everything in one space – email, client management, landing pages, website – is SO convenient and saves me so much time and money. The integration between all of those features makes tracking customer engagement incredibly easy. The editor for landing pages, websites, automations, and emails is intuitive and full of great features. But what really impresses me, time and again, is the customer service. No one likes it when stuff glitches or they run into an issue, but I can say with 100% sincerity and honesty that I actually LOOK FORWARD to interacting with the MailerLite customer service team. They are quick to respond, easy to understand (not sure if they're all native English speakers, but they sure come across as such), clear in their instruction, and seemingly always in a good mood. It doesn't matter how frustrated I am with whatever issue I'm experiencing, I always leave a MailerLite customer service exchange with a smile on my face.

Cons

Occasionally the editor function gets a little temperamental and doesn't want to format text correctly.

Pros

The ease of use and quick implementation of all needed features. Starting with MailerLite is very easy. Import your subscriber list, create an email and send it out, in just a few clicks.Also, creating landing pages and sign-up forms is a few clicks away.

Cons

If there is one feature I would like to see in the free plan would be Auto Resend, where emails will be resent after they are not delivered.Still, this being more of a premium feature anyways, there are no other cons that I have found.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

I wanted to have a platform that would offer my specific needs. Mailchimp had some of them, but they are also not very intuitive to set up.Designing an email and setting up your subscriber lists is a lot easier in MailerLite than in other platforms I have used (Mailchimp and Aweber)

Switched From

Mailchimp

Reasons for Switching to MailerLite

I found that MailerLite is a bit cheaper than Convertkit, and the free version offers more features than the free Convertkit version.

Pros

It is easy to work with, and integrates well with most popular platforms.

Cons

The fact that there exist some bugs in the back end. Also the fact that due to this being a transitional period, there exist both an old and a new Mailerlite versions, which might create some confusion for daily users, both in terms of UI, and UX.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

Mostly it was because of the lower cost of Mailerlite's, but also the UI was friendlier.

Switched From

Mailchimp

Reasons for Switching to MailerLite

It was the better choice overall.

Pros

I love how easy it is to use. It's a beautiful dashboard that's easily navigated. The WYSIWYG editor is super sleek. From adding new subscribers to setting up complex automations, it's all really simple.

Cons

Sometimes there's a hiccup in the system that causes text editing to mess up. What I mean is that I'll be typing and I'll get to where I am right now, and the cursor will reset to the beginning and start type there instead.

If I refresh the page, the problem goes away.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

Mailchimp is a bit more complicated to in setup and in automations. Plus its pricing is outrageous. Like, ridiculously outrageous. MailerLite is super reasonable in price. I love it.

Switched From

Mailchimp

Reasons for Switching to MailerLite

Price, mostly. But now that I've been a MailerLite user since 2018, I don't see myself ever needing to change.

Pros

I am LOVING the new Mailerlite!Please send my praise to the product development team and the support team:You provide an amazing service!There are 3 critical reasons I want to stay with Mailerlite and recommend it to all my colleagues:The new advanced functions are much needed and on point, the ease of use, and the amazing customer support – at a reasonable price for a solopreneur.

Cons

When the new Mailerlite was launched, the migration functionality from the old to the new version took months to come. So I ended up having to do a lot of the migration manually, which was time-consuming. And in that time I paid for 2 subscriptions. I think this launch could have been organized better. But this is the only con I have, and now it's over. Because of all the Pros, I am still a happy Mailerlite user. I do think they deliver on the value, so I can look through my fingers with this hiccup.

Alternatives Considered

ConvertKit, Flodesk, Podia, WordPress, Kartra, Mailchimp and AWeber

Reasons for Choosing MailerLite

Mailerlite had more advanced options on the free level when I was just starting out. Automation was key here.Also: Mailerlite is way more user-friendly and intuitive than any other email marketing service I've used.I've tried: Active Campaign, MailChimp, Podia, Kajabi, AWeber. (Even though it offers critical advanced options.)

Switched From

Mailchimp

Reasons for Switching to MailerLite

Because I had an amazing experience with the free plan, so it was convenient just to stay with Mailerlite as I grew. It offers everything I need to grow. And is intuitive and has affordable, competitive pricing.

Pros

This software was easy to implement and use! We have a period of high traffic where we have to reach out to multiple segments with customized information. MailerLite takes the stress out of it. It is easy to manage our subscriber list and I appreciate the intuitive advanced recipient settings that allow me to build in logic based on subscriber segments for sending email campaigns. The simple and easy to use stats let me see what is working. We compare this to a response/action in another system, as our emails are targeting groups with a call to action. I also like how easy it is to copy existing campaigns and easily modify them for different segments. I can build up all my campaigns and have them scheduled to help manage our 'traffic' in our office and systems. I also found that we can set up templates once we have customized the content to help maintain brand consistency, which saves us time and ensures the necessary details are included. I like that I can easily preview and test campaigns - mostly that I can view the desktop and mobile in the browser.

Cons

I've used other software that let us to custom html email design. The built in content builder can be a bit challenging if you really want to customize for a specific look. That being said, the content builder is made to let anyone easily and quickly create emails.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

We had used a free version of a MailChimp with issues and received poor customer services. Literally, they never replied to us after multiple attempts. We had used this product for a few years on the free version, so were invested, but ultimately couldn't use it due to poor customer service, especially knowing our future growth would require purchasing/subscribing to the premium version.

Switched From

Mailchimp

Reasons for Switching to MailerLite

MailerLite's free version restricted unique users, not the number of emails sent. We often need to email large segments on the same day. The free version made the most sense at the time. We continued with MailerLite because their licensing was affordable and we could pay monthly, and weren't committed to a year long contract.

Pros

It truly is a "drag and drop" landing page and website builder! I've worked with other website builders that make it so much more complicated than it needs to be. With MailerLite, I just literally drag a text box from the sidebar and plunk it down wherever I want to on my landing page. It's super easy to move sections up or down, too. It's not 100% customizable, and I've had to adjust my design plans a little here and there. But that's probably a good thing for me, who is easily overwhelmed when I have too many choices. I can spend hours and days on things that just don't matter in the long run if I'm given too many options. MailerLite allows me to customize just enough to make the finished product fit my brand without completely overwhelming me with too many options. Overall, once I figured things out, I found MailerLite to be very easy to use and at an excellent price point!

Cons

I wish there were more templates to choose from! Most everything can be tweaked and customized to fit my brand but I wish there was a template that was closer to what I was looking for from the get-go. I mentioned in the "pros" section that it's not 100% customizable, and found myself wishing here and there that I could just change this one little thing or move this/that over here/there. But like I said, being a bit more confined in the design options is probably a blessing for me and helped me get my landing pages, website and sales pages designed much quicker.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

I was extremely disappointed that the free version of ConvertKit did not include automation. It seems to me that automation is a very basic feature of this type of software. I like that MailerLite offers automation along with a few other perks with their free plan.

Switched From

ConvertKit

Reasons for Switching to MailerLite

Price! MailerLite is the most generous with pricing and features than any other products I researched.

Pros

Having tried other competitors, I've found MailerLite to be among the most intuitive, and DEFINITELY offers the most bang for the buck. So far, I haven't encountered any major issues. The process of uploading and cleaning subscriber lists, configuring lists & groups, managing signup forms, and setting up/sending campaigns + automated series' has been painless compared to the other email marketing solutions I've tried. Everything works as expected, and it doesn't take a long time to accomplish the small weekly email tasks I need to do. They have a number of good integrations and I particularly appreciate how they can work with Woocommerce. It's also been nice to be able to add users with different roles.

Cons

So far my one real complaint is that working in the backend can feel a bit slow at times. It's also a small gripe, but editing forms takes a bit longer than it should, as you have to click through a few screens to finally save your updated form.

Alternatives Considered

ConvertKit

Reasons for Choosing MailerLite

I was with Mailchimp for years, but it had become extremely expensive and I could no longer justify what my newsletters were costing to send. I tried SendinBlue but onboarding was a mess and the backend was extremely clunky. I switched to Flodesk, but unfortunately, they seem to be working through a lot of issues that are to be expected when a product is still in beta. MailerLite seemed to be the best value, and after having used it for the last six months, I definitely believe it is.

Switched From

Brevo and Mailchimp

Reasons for Switching to MailerLite

Cost

Pros

From the beginning MailerLite was easy to use, intuitive despite its comprehensive offerings. I didn't expect to be able to do so much, and switched anyway. And then came the surprise of how complete it was. I have had nothing but great experiences with support. The built-in explanations are thorough and clear, but live support is just an email and a few minutes ' wait away. I love MailerLite and just talked to a former colleague about it. He's in the process of switching from our old favorite. I don't think you can do better.

Cons

Strange to say, the biggest challenge was that I thought it was harder to use than I thought. Now that I'm just following my intuition, my best guess of what to do, I have no problems with it at all.

Alternatives Considered

Mailchimp

Reasons for Choosing MailerLite

They used to be a great little company. Now you just can't get the generous help and support, in my experience. Plus it's getting pricey. I'm enjoying MailerLite.

Switched From

Constant Contact

Reasons for Switching to MailerLite

Simpler, recommended by other writers. I poked around in it and didn't like what I saw - don't remember the details.

Pros

I love the ease of use. For me, it's like using Active Campaign but WAYYYY more affordable for my small business.

Cons

Sometimes it's difficult to find answers to some of my technical issues on the how-to pages. But, I'm excited to start using the new university.

Pros

The free package has a ton of features that allows you to test the capabilities of Mailer Lite without paying for it. You get a very large starter number for your list before you have to pay and the fee when you do is very minimal. The functionality and templates available on the free package again allow you to see what you can potentially do. You can schedule emails as well as set up campaigns. Integrations include Website platforms as well as using API so it can be added almost anywhere. You can also track the metrics of your campaigns as well as overall and individual opens on campaigns.

Cons

Their templates are not very creative or exciting, so unless you have some of your own creative ideas, you are stuck with what they have. The templates are editable with their drag-and-drop editor. The platform has great functions but does not have as much design flex as some of the other platforms, so needs some work on that part. Their UX could also use some work to be more friendly to users who are not as tech-savvy

Pros

I've used mailing lists as a core of my marketing strategies for various businesses since 2011, and MailerLite is far and away the best. Many mailing list services are built around impossibly complex and counter-intuitive platforms that leave you searching for functions and features every time you need to use them. Not MailerLite. MailerLite is so simple and easy to use, and if you ever have a question, one of their expert customer service reps is only a quick instant message away. These guys are absolute experts. I've literally never had a question they couldn't answer, or find the answer to. They have a sense of humor, too, and I never have to wait very long to talk to one.

Cons

Early on in my adoption of MailerLite I did have some issues with the software loading slowly, and occasionally not loading at all. I think these were just growing pains, and I've not had any issues for a while now.

One feature MailerLite does not have that I really wish they would add is a tagging system. They offer what they call "groups", which are basically buckets to put various subscribers in. I wish there was a way to tag a subscriber with a note like "first time buyer" or whatever, so that I could then segment parts of groups later for more detailed targeting. I use groups more like lists. Most mailing list providers offer lists and tags. MailerLite seems to have merged both of these functions into one, calling them groups. The downside of this is that if you use groups as tags, and you like to use a really detailed tagging system, you end up with an absolute mess of groups, with some subscribers in multiple groups. It's not clean.

Other than this, I really have no complaints. I miss tags, but not enough to give up the extreme usability and outstanding value that MailerLite brings over overpriced and convoluted options like MailChimp (yeah, I'm gonna name names).

Pros

For me, the thing that separates MailerLite from other email services is its RSS feature. We post blogs almost daily. Then, once a week, we send a summary of our posts to our email list. When we were using Constant Contact, I had to make that summary email manually. With MailerLite, I hook up the RSS feed, and they automatically create the summary email and send it out for me. MailChimp has an RSS feature, but the formatting is a bland list. MailerLite wins here because I can edit how the RSS feed looks (e.g., use featured images, automated columns).

Cons

My biggest gripe is when you preview pending RSS emails in the queue. The test email shows older blog posts. However, when the queued email does officially send, it's the correct blog post.

Alternatives Considered

Mailchimp

Switched From

Constant Contact

Pros

MailerLite has almost everything I wanted in an autoresponder. And I've suggested the few things that are missing. Several has already been implemented, and one is on its way soon. I love how the people behind MailerLite listen to their customers. And how fast and clever their support is. It's impressive.

Cons

The things I like the least is the lacking ability to change an email address for a subscriber. But they are implementing this feature. And then I would love it if you could add automation to a segment and not just a group. But there are workarounds, which I've used. I would also love a clean text-only option, but I'm probably one of the few who would use that and not either HTML or rich text.