User Reviews Overview
About Benchmark Email
Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to...
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- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
A good option, but not the best option
I provide consultancy as a freelancer for the implementation and operation of IT and marketing services for self-employed professionals and small retailers, such as lawyers, dentists and real estate agencies. In order to find a tool to use as a standard for mail marketing, I recently tested Benchmark mail, but I decided not to stick with it.
Pros
Clean, intuitive interface, user doesn't need to learn anything. Just log in and start using. For what it offers, it has a lower monthly price than competitors of the same level.
Cons
I needed customer service support and my issue took days to get answered and resolved. Furthermore, although it is possible to create campaigns, newsletters and customer journeys through automation, on other platforms this can be done in a much more intuitive way.
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Easy to use email marketing software
Excellent customer service right from the get go
Pros
I like that Benchmark is clean looking and easy to navigate. You can create an email in no time.
I like the email templates.
Cons
I don't like that I have to create a segment to email a few people in my list.
Also my current website doesn't integrate with Benchmark to save emails. They said they were working on that feature, however. So not Benchmark issue.
Reasons for Choosing Benchmark Email
MailChimp isn't easy to use and has virtually no customer service. I'm a yoga instructor, not an IT specialistSwitched From
MailchimpReasons for Switching to Benchmark Email
No fuss interfaces and easy to use for my small business. Plus I was connected with a very helpful sales rep- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Using Benchmark for last 8-9 years
Excellent - till a year back
Poor - since the last few months (just unacceptable)
Unless there is restoration of Benchmark used to be, we will stop using the platform
Pros
Ease of use ... pro-active helpdesk
This has been reason that we have been using the platform for so many years
Cons
There has been a serious deterioration in the quality of the platform. Delivery rates have dropped upto by about 90-95% of what it used to be. Frivolous checks have been introduced that even your helpdesk is helpless to explain. Currently the platform as good as useless for us and already we have started working parallel to other platforms where are getting similar results that we used to get using Benchmark.
All our emails through your platform is directed only to our clients or prospective clients who have signed with us to receive communication from us.
Response from BenchmarkEmail
Hi Ranjan,
We're sorry to hear that you feel this way. Email is a constantly evolving medium and we work hard to keep our processes up-to-date with best practices to ensure deliverability.
While I don't have the information I need to identify your account and speak to the issues at hand, if you would contact our support team via phone, chat and email, we can review your account to see where we may be able to help.
- Benchmark Team
Top Benchmark Email Alternatives

- Industry: Education Management
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
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Review Source
e-mail marketing for dummies
Pros
WE use benchmark to send all kinds of e-mails: from internal communications to present things to customers. Love the easy way to produce content.
Cons
I would like to introduce more videos, but the tool doesn't make it easy.
- Industry: Mental Health Care
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
Benchmark Email
No benefits yet
Pros
Ease of use. Nice design, Makes it easy to track performance
Cons
I have sent the first email yesterday. Out of 409 people, only 75 have viewed the mail so far. No one registered online yet.
One concern is that emails go to promotion or to junk.
Another, is that marketing for your software is misleading. Is started with the free plan thinking that I can upload up to 2400 contacts and email them. The free plan did not work properly, I was allowed to email 250 persons a month, and I wasnt allowed to upload the contact list because your check found out that I have more than 5% invalid emails ( I believe this is a policy to force upgrading to pro, which we were going to do after testing the performance of benchmark).
Alternatives Considered
MailchimpReasons for Switching to Benchmark Email
My friends at my other job use benchmark so I would be able to ask them questions. Also it was stated that we are allowed to send 2400 email on Free Plan, I was surprised yesterday that I am only allowed 250 a month. And I had issues uploading the contact list which required that I purchase the pro vrsion.- Industry: Education Management
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
Great Software!
With Benchmark I'm able to communicate with all of my clients, inform them about new deals, and work to promote my business well. Not only that, but Benchmark also provides us with valuable statistics about how our well our email was received.
Pros
This software is extremely organized and user friendly. I am able to navigate my emailed newsletters with ease and convey everything in one place.
Cons
There isn't much I don't enjoy about this product. I will admit there is a bit of a learning curve to the formatting; however, once you get the hang of it it is smooth sailing.
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Loving It!
Very happy!
Pros
As a new user to emailing lists, automations, etc., benchmark has been incredibly user friendly, simple and I actually switched over from mail chimp and much prefer it!
Cons
The pricing is a little high in my opinion with Canadian exchange factored in but otherwise no complains yet!

- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
simple yet powerful
Pros
benchmark provides a great WYSIWYG editor - much better than most and all of the preset templates are fully responsive. Navigation is simple, the layout is clean, and the reporting functionality is great. seamless automation mapping makes setting up automated campaigns a breeze. GREAT customer service is also a bonus.
Cons
Like most email marketing suites, it can get pricey as subscribership grows a there are lower cost alternatives available but they lack the functionality that benchmark offers. image storage is limited to 10mb without upgrading to unlimited for an additional five a month. Deliverability is ok but could be further improved but is getting better.
Response from BenchmarkEmail
Thanks for the review Mathew. We have worked countless hours to get the editor where it's at. It makes our day to read a comment like this :). At this time, email delivery is our top priority and we look forward to continuously improve our sending methods for best delivery to the inbox. Thank you for choosing Benchmark and for taking the time to write this review.
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
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Review Source
My Review
Good enough in order to be used for E-Mail Marketing
Pros
It has many Features for e-mail marketing
Cons
It does not offer a trial with enough amount of e-mails included...it offers a very limited features for it and people needs to check quality on this matter first (sometimes)
Reasons for Switching to Benchmark Email
I did not do that- Industry: Entertainment
- Company size: 11–50 Employees
- Used Monthly for 1+ year
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Review Source
Used for our monthly investor updates
Great! Just annoying to have emails go to spam.
Pros
I liked how simple it was to create email groups, template emails and email campaigns. It's literally the easiest one to use and I used MailChimp for a long time before switching to Benchmark.
Cons
My emails would often go to Junk. I even "warmed up" my email, but I still had problems.
- Industry: Events Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Great list management and decent email software
Benchmark helps us communicate with our clients in a way that is both easy for us to use and easy on the eyes (for clients).
Pros
Creating and using lists is very easy, especially with the new upgrades! Adding contacts to lists works well with various options. I tend to upload excel files to make new lists, very easy within Benchmark.
I do like that it's easy to merge lists -- and that the software only accepts one contact (if that contact is already on the merge to list).
Somewhat easy to use when creating emails -- selecting blocks and design [but the source code isn't as easy to decipher and use (my commands do not seem to "take").] Using attachments and links and media is pretty easy as well.
The reports (opens, click thrus etc) are very good! [However with the new interface, it's not as easy to back-track to the original Email Report (I find myself having to choose again from the report list).]
Cons
I don't really like that I can't "re-send" emails on my own schedule (not have to wait 1 week after last send).
Also, emails from Benchmark DO get caught up in Junk Spam Trash Promotions folders of recipients and we do need to remind them (often) to check for their email.
Also, when "copying" an email to use and re-name as a new email, I do not like that the software selects the "old" contact list to also mail to -- I've mistakenly sent emails to old contact lists and that was not a good thing in my situation.
Response from BenchmarkEmail
Hello Marcy,
Thanks for your feedback.
Whenever you have a moment, chat with us and let us know about your concerns, we'll be glad to assist you.
- Benchmark Team
- Industry: E-Learning
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Easy to Use Email Marketing
I think this is a good free software to use for basic email marketing.
Pros
I liked using this email marketing software when I was just getting started. It had a free and cheap first tier account. I used the forms to integrate onto my website. I also sent out weekly emails to my list. I also used some of the "light" email automations.
Cons
In order to use more complex email automations, you have to switch over to a paid tier.
- Industry: Management Consulting
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Easy to use and scalable
Email marketing , small business
Pros
Easy to use and very practical, code, 3th parts options, partnert programs
Cons
Sometimes emails go to spam and reports dont show exactly what happened
Alternatives Considered
MailchimpReasons for Switching to Benchmark Email
Price and technical supportResponse from BenchmarkEmail
Hello,
Thanks for your review. Please let us know what you need to see on your reports. We're always improving our features.
- Benchmark Team
- Industry: Information Technology & Services
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Email feedback from
Average
Pros
Good for normal email campaign and good that BM has inbuilt list of unsubscribe and invalid contats
Cons
Not at all suitable for heavy automation no form for opt out like mail chimp offer
Response from BenchmarkEmail
Hello Mohammed,
Thank you for the feedback.
Whenever you have a moment, chat with us and ask us about our Manage Subscription form and share with us other concerns you may have.
- Benchmark Team
- Industry: Environmental Services
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Benchmark Email is Indeed the Benchmark
Benchmark Email continues to raise the bar and continue to be the benchmark in terms of creating genuine email campaigns and automated emails. We are closer to our clients now because of this amazing platform
Pros
It has a drag and drop email design which makes it really easy to use. It is also possible to send out automated emails and personalized emails to help drive revenue. Their customer relations is also really impressive
Cons
Everything works perfectly in my opinion. There is virtually nothing to dislike
Response from BenchmarkEmail
Hello,
Thanks for your review.
- Benchmark Team
- Industry: Education Management
- Company size: 11–50 Employees
- Used Weekly for 2+ years
-
Review Source
Looks professional and easy to use
Good. I like the software.
Pros
Looks very professional and designs are gorgeous, giving a high-end and legitimate look for our company. I was also surprised and how easy and intuitive everything is. No need to sit through a training when you can figure everything out on your own, quickly. I especially like the free version.
Cons
The upgrade for a payment plan doesn't seem worth it for what we use it for. We just need the basics, not all the other bells and whistles.
Response from BenchmarkEmail
Hi,
Thanks for your feedback and high rating.
Whenever you have a moment, chat with us, we'd love to share with you how to get the best out of your paid account.
- Benchmark Team
- Industry: Education Management
- Company size: Self Employed
- Used Monthly for 1+ year
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Review Source
Customer service is great - but there are glitches in the program that need fixing.
FREE Subscription!
Pros
That is free to PTA's! I like the fairly ease of use - -but wish there was a little more flexibility in the design features. And the blocks can sometimes make it tricky and tedious to edit.
Cons
The login -it never saves my password. And - sometimes it asks for the email address to login and other times it asks for username. This is confusing. I have had a lot of trouble with this. I also don't like that your account is closed down if you have too many bounces - - on the first time sending something out. It shouldn't do this unless it is a multiple case scenario. Schools search for alumni - this is the case. They give an email address to Harris Publishing that does our directory and we assume it is "good" but then it comes back. And - major corporations do not like Benchmark emails -and bounce them.
Response from BenchmarkEmail
Hello Kristina,
We are happy to see you use our PTA Email Marketing plan. We made this plan to help improve the communication to parents. In regards to editing the templates and your login issues, I would like to try to setup a support call to review this. Please contact us at your earliest convenience to schedule a 30 min call with your account manager or a support representative.
All the best!
- Daniel Miller
- Industry: Wholesale
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Good service but inconsistent
It’s good product for the price.
Pros
I like how easy it is to manipulate and how quickly it sends immediate messages. Scheduled messages are always on time. Very easy to use and generally quick to create messages that are effective.
Cons
Sometimes the “from” address changes even when sent from the same account. Also, sometimes the messages don’t appear like the samples to the same email platform.
Response from BenchmarkEmail
Hello Julie,
Thank you for the feedback.
Please don't doubt in calling us whenever you have a concern.
- Benchmark Team
- Industry: Telecommunications
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Simplified E-mail Communications
We've been using it for years, with very few issues.
Pros
Generally, it's very easy to use, and very intuitive. I love the fact that I can remove the Benchmark logo so that I'm not advertising Benchmark, but promoting our company's products instead.
Cons
Once in a while, it can get quirky, and not let me set things up exactly as I'd like. In those instances, Customer Support has been helpful to resolve issues.
Response from BenchmarkEmail
Hello Laura,
Thank you for the review.
- Benchmark Team
- Industry: Management Consulting
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
User experience
We are using benchmark for sending new product information and training announcements to all our clients and this is also helping us capture clients who are looking for more details on the program.
Pros
Precise report is generated for each email campaign which is easy to review and reflect on campaign performance
Cons
Cleaning up hard bounce emails accounts is taking long time as Benchmark doesn't have one client remove hard bounce accounts from all contact list
An option to download the report would be much appreciated as it will help us reduce manual report generation, which needs to be submitted to management every week.
Response from BenchmarkEmail
Hi,
Thanks for your feedback.
Whenever you have a moment, chat with us and ask us about a solution for cleaning hard bounces and to export your needed report.
- Benchmark Team
- Industry: Real Estate
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Easy to use, but could use some updates
Pros
Easy to drag and drop images and files to upload. Features are pretty intuitive. Easy to look at and move things around in a template.
Cons
Limited to three columns on some templates. When I round a box in the editing mode, it doesn't show the same way in the recipients' email.
Response from BenchmarkEmail
Hello Maria,
Thanks for your review.
Don't doubt in chatting with us if you find any type of formatting issues. We're here to help.
- Benchmark Team
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Weekly for 2+ years
-
Review Source
Cost effective and easy to use
Pros
It's very simple to create your own images and templates. Other software applications that we used in the past didn't give us the formatting flexibility that we wanted. This is very user friendly.
Cons
Sometimes we have a hard time with text being formatted oddly - especially if you copy and paste verbiage from another program.
Response from BenchmarkEmail
Hi,
Thanks for your feedback.
- Benchmark Team
- Industry: Publishing
- Company size: 201–500 Employees
- Used Weekly for 2+ years
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Review Source
Benchmark works for me
Overall a wonderful email platform to use.
Pros
Love Benchmark! Very easy to create new emails and very useful templates.
Cons
Need to be able to move items around better, sometimes white spaces appear.
Response from BenchmarkEmail
Hello Larry,
Thank you for the high rating.
If you ever see white spaces again, let us know, we have a couple of tips to get rid of those empty blocks.
- Benchmark Team
- Used for 6-12 months
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Review Source
Easy to Use
Pros
It was pretty easy to use. I liked the variety of templates and the reports were very useful. I like the sign up forms.
Cons
I didn't understand the segments. I switched back to my old email list because I was more familiar with it and it tied in with some other items that I needed to do with my website, specifically the landing pages.
Response from BenchmarkEmail
Hello Mandy,
Thanks for the feedback! In regards to the segments, I would love to understand your current workflow to see if we can help you with our segments. I know changing to a new interface can sometimes be a challenge but I'm sure with a few tips of guidance you can be a segmenting pro in Benchmark!
Please let us know if you would like to setup a call to understand your workflow and see what we can do in your Benchmark account.
Thanks!
- Daniel Miler
- Industry: Health, Wellness & Fitness
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
New to Benchmark
Pros
So far I really have enjoyed the ease to get quickly started on a project.
Cons
I would like a 1:4 column template. Can't add a 2nd user.