User Reviews Overview

About Benchmark Email

Benchmark Email is a cloud-based email marketing platform. It offers email templates for different occasions and events. It helps users manage email campaigns. It provides Email signup forms on website, blog and social media to...

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Feature ratings

Value for Money
4.1
Features
4.0
Ease of Use
4.3
Customer Support
4.2

Browse Benchmark Email Reviews

171 of 171 reviews
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Bruno
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
3

5
Reviewed on 18/11/2021

A good option, but not the best option

I provide consultancy as a freelancer for the implementation and operation of IT and marketing services for self-employed professionals and small retailers, such as lawyers, dentists and real estate agencies. In order to find a tool to use as a standard for mail marketing, I recently tested Benchmark mail, but I decided not to stick with it.

Pros

Clean, intuitive interface, user doesn't need to learn anything. Just log in and start using. For what it offers, it has a lower monthly price than competitors of the same level.

Cons

I needed customer service support and my issue took days to get answered and resolved. Furthermore, although it is possible to create campaigns, newsletters and customer journeys through automation, on other platforms this can be done in a much more intuitive way.

Alternatives Considered

MailerLite, Brevo, Outfunnel, Mailchimp and Dashly
Noel
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 21/02/2022

Easy to use email marketing software

Excellent customer service right from the get go

Pros

I like that Benchmark is clean looking and easy to navigate. You can create an email in no time.
I like the email templates.

Cons

I don't like that I have to create a segment to email a few people in my list.
Also my current website doesn't integrate with Benchmark to save emails. They said they were working on that feature, however. So not Benchmark issue.

Alternatives Considered

Constant Contact and MailerLite

Reasons for Choosing Benchmark Email

MailChimp isn't easy to use and has virtually no customer service. I'm a yoga instructor, not an IT specialist

Switched From

Mailchimp

Reasons for Switching to Benchmark Email

No fuss interfaces and easy to use for my small business. Plus I was connected with a very helpful sales rep
Ranjan
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Features
4
Ease of Use
4
Customer Support
4

1
Reviewed on 12/06/2019

Using Benchmark for last 8-9 years

Excellent - till a year back
Poor - since the last few months (just unacceptable)
Unless there is restoration of Benchmark used to be, we will stop using the platform

Pros

Ease of use ... pro-active helpdesk
This has been reason that we have been using the platform for so many years

Cons

There has been a serious deterioration in the quality of the platform. Delivery rates have dropped upto by about 90-95% of what it used to be. Frivolous checks have been introduced that even your helpdesk is helpless to explain. Currently the platform as good as useless for us and already we have started working parallel to other platforms where are getting similar results that we used to get using Benchmark.

All our emails through your platform is directed only to our clients or prospective clients who have signed with us to receive communication from us.

Response from BenchmarkEmail

Hi Ranjan,

We're sorry to hear that you feel this way. Email is a constantly evolving medium and we work hard to keep our processes up-to-date with best practices to ensure deliverability.

While I don't have the information I need to identify your account and speak to the issues at hand, if you would contact our support team via phone, chat and email, we can review your account to see where we may be able to help.

- Benchmark Team

Replied 10/07/2019

Top Benchmark Email Alternatives

Pablo
  • Industry: Education Management
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/01/2023

e-mail marketing for dummies

Pros

WE use benchmark to send all kinds of e-mails: from internal communications to present things to customers. Love the easy way to produce content.

Cons

I would like to introduce more videos, but the tool doesn't make it easy.

Abed
  • Industry: Mental Health Care
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
2
Features
3
Ease of Use
3
Customer Support
4

4
Reviewed on 27/09/2019

Benchmark Email

No benefits yet

Pros

Ease of use. Nice design, Makes it easy to track performance

Cons

I have sent the first email yesterday. Out of 409 people, only 75 have viewed the mail so far. No one registered online yet.

One concern is that emails go to promotion or to junk.

Another, is that marketing for your software is misleading. Is started with the free plan thinking that I can upload up to 2400 contacts and email them. The free plan did not work properly, I was allowed to email 250 persons a month, and I wasnt allowed to upload the contact list because your check found out that I have more than 5% invalid emails ( I believe this is a policy to force upgrading to pro, which we were going to do after testing the performance of benchmark).

Alternatives Considered

Mailchimp

Reasons for Switching to Benchmark Email

My friends at my other job use benchmark so I would be able to ask them questions. Also it was stated that we are allowed to send 2400 email on Free Plan, I was surprised yesterday that I am only allowed 250 a month. And I had issues uploading the contact list which required that I purchase the pro vrsion.
Laura
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 06/09/2019

Great Software!

With Benchmark I'm able to communicate with all of my clients, inform them about new deals, and work to promote my business well. Not only that, but Benchmark also provides us with valuable statistics about how our well our email was received.

Pros

This software is extremely organized and user friendly. I am able to navigate my emailed newsletters with ease and convey everything in one place.

Cons

There isn't much I don't enjoy about this product. I will admit there is a bit of a learning curve to the formatting; however, once you get the hang of it it is smooth sailing.

Nikita
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 14/03/2020

Loving It!

Very happy!

Pros

As a new user to emailing lists, automations, etc., benchmark has been incredibly user friendly, simple and I actually switched over from mail chimp and much prefer it!

Cons

The pricing is a little high in my opinion with Canadian exchange factored in but otherwise no complains yet!

Mathew
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 10/07/2018

simple yet powerful

Pros

benchmark provides a great WYSIWYG editor - much better than most and all of the preset templates are fully responsive. Navigation is simple, the layout is clean, and the reporting functionality is great. seamless automation mapping makes setting up automated campaigns a breeze. GREAT customer service is also a bonus.

Cons

Like most email marketing suites, it can get pricey as subscribership grows a there are lower cost alternatives available but they lack the functionality that benchmark offers. image storage is limited to 10mb without upgrading to unlimited for an additional five a month. Deliverability is ok but could be further improved but is getting better.

Response from BenchmarkEmail

Thanks for the review Mathew. We have worked countless hours to get the editor where it's at. It makes our day to read a comment like this :). At this time, email delivery is our top priority and we look forward to continuously improve our sending methods for best delivery to the inbox. Thank you for choosing Benchmark and for taking the time to write this review.

Replied 12/07/2018
Eduardo
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
3

4
Reviewed on 06/09/2022

My Review

Good enough in order to be used for E-Mail Marketing

Pros

It has many Features for e-mail marketing

Cons

It does not offer a trial with enough amount of e-mails included...it offers a very limited features for it and people needs to check quality on this matter first (sometimes)

Alternatives Considered

Brevo and SendPulse

Reasons for Switching to Benchmark Email

I did not do that
Verified Reviewer
  • Industry: Entertainment
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
N/A

4
Reviewed on 20/09/2022

Used for our monthly investor updates

Great! Just annoying to have emails go to spam.

Pros

I liked how simple it was to create email groups, template emails and email campaigns. It's literally the easiest one to use and I used MailChimp for a long time before switching to Benchmark.

Cons

My emails would often go to Junk. I even "warmed up" my email, but I still had problems.

Marcy
  • Industry: Events Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
2

4
Reviewed on 30/05/2019

Great list management and decent email software

Benchmark helps us communicate with our clients in a way that is both easy for us to use and easy on the eyes (for clients).

Pros

Creating and using lists is very easy, especially with the new upgrades! Adding contacts to lists works well with various options. I tend to upload excel files to make new lists, very easy within Benchmark.

I do like that it's easy to merge lists -- and that the software only accepts one contact (if that contact is already on the merge to list).

Somewhat easy to use when creating emails -- selecting blocks and design [but the source code isn't as easy to decipher and use (my commands do not seem to "take").] Using attachments and links and media is pretty easy as well.

The reports (opens, click thrus etc) are very good! [However with the new interface, it's not as easy to back-track to the original Email Report (I find myself having to choose again from the report list).]

Cons

I don't really like that I can't "re-send" emails on my own schedule (not have to wait 1 week after last send).

Also, emails from Benchmark DO get caught up in Junk Spam Trash Promotions folders of recipients and we do need to remind them (often) to check for their email.

Also, when "copying" an email to use and re-name as a new email, I do not like that the software selects the "old" contact list to also mail to -- I've mistakenly sent emails to old contact lists and that was not a good thing in my situation.

Response from BenchmarkEmail

Hello Marcy,

Thanks for your feedback.

Whenever you have a moment, chat with us and let us know about your concerns, we'll be glad to assist you.

- Benchmark Team

Replied 05/06/2019
Jaden Rose
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

4
Reviewed on 22/06/2022

Easy to Use Email Marketing

I think this is a good free software to use for basic email marketing.

Pros

I liked using this email marketing software when I was just getting started. It had a free and cheap first tier account. I used the forms to integrate onto my website. I also sent out weekly emails to my list. I also used some of the "light" email automations.

Cons

In order to use more complex email automations, you have to switch over to a paid tier.

Verified Reviewer
  • Industry: Management Consulting
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
3

5
Reviewed on 30/05/2019

Easy to use and scalable

Email marketing , small business

Pros

Easy to use and very practical, code, 3th parts options, partnert programs

Cons

Sometimes emails go to spam and reports dont show exactly what happened

Alternatives Considered

Mailchimp

Reasons for Switching to Benchmark Email

Price and technical support

Response from BenchmarkEmail

Hello,

Thanks for your review. Please let us know what you need to see on your reports. We're always improving our features.

- Benchmark Team

Replied 31/05/2019
Mohammed
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Features
2
Ease of Use
4
Customer Support
3

4
Reviewed on 31/05/2019

Email feedback from

Average

Pros

Good for normal email campaign and good that BM has inbuilt list of unsubscribe and invalid contats

Cons

Not at all suitable for heavy automation no form for opt out like mail chimp offer

Response from BenchmarkEmail

Hello Mohammed,

Thank you for the feedback.

Whenever you have a moment, chat with us and ask us about our Manage Subscription form and share with us other concerns you may have.

- Benchmark Team

Replied 05/06/2019
Verified Reviewer
  • Industry: Environmental Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 26/03/2019

Benchmark Email is Indeed the Benchmark

Benchmark Email continues to raise the bar and continue to be the benchmark in terms of creating genuine email campaigns and automated emails. We are closer to our clients now because of this amazing platform

Pros

It has a drag and drop email design which makes it really easy to use. It is also possible to send out automated emails and personalized emails to help drive revenue. Their customer relations is also really impressive

Cons

Everything works perfectly in my opinion. There is virtually nothing to dislike

Response from BenchmarkEmail

Hello,

Thanks for your review.

- Benchmark Team

Replied 05/06/2019
Verified Reviewer
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 23/05/2019

Looks professional and easy to use

Good. I like the software.

Pros

Looks very professional and designs are gorgeous, giving a high-end and legitimate look for our company. I was also surprised and how easy and intuitive everything is. No need to sit through a training when you can figure everything out on your own, quickly. I especially like the free version.

Cons

The upgrade for a payment plan doesn't seem worth it for what we use it for. We just need the basics, not all the other bells and whistles.

Response from BenchmarkEmail

Hi,

Thanks for your feedback and high rating.

Whenever you have a moment, chat with us, we'd love to share with you how to get the best out of your paid account.

- Benchmark Team

Replied 31/05/2019
Kristina
  • Industry: Education Management
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Features
2
Ease of Use
3
Customer Support
5

4
Reviewed on 17/07/2017

Customer service is great - but there are glitches in the program that need fixing.

FREE Subscription!

Pros

That is free to PTA's! I like the fairly ease of use - -but wish there was a little more flexibility in the design features. And the blocks can sometimes make it tricky and tedious to edit.

Cons

The login -it never saves my password. And - sometimes it asks for the email address to login and other times it asks for username. This is confusing. I have had a lot of trouble with this. I also don't like that your account is closed down if you have too many bounces - - on the first time sending something out. It shouldn't do this unless it is a multiple case scenario. Schools search for alumni - this is the case. They give an email address to Harris Publishing that does our directory and we assume it is "good" but then it comes back. And - major corporations do not like Benchmark emails -and bounce them.

Response from BenchmarkEmail

Hello Kristina,

We are happy to see you use our PTA Email Marketing plan. We made this plan to help improve the communication to parents. In regards to editing the templates and your login issues, I would like to try to setup a support call to review this. Please contact us at your earliest convenience to schedule a 30 min call with your account manager or a support representative.

All the best!
- Daniel Miller

Replied 17/07/2017
Julie
  • Industry: Wholesale
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
N/A
Features
3
Ease of Use
5
Customer Support
5

4
Reviewed on 31/05/2019

Good service but inconsistent

It’s good product for the price.

Pros

I like how easy it is to manipulate and how quickly it sends immediate messages. Scheduled messages are always on time. Very easy to use and generally quick to create messages that are effective.

Cons

Sometimes the “from” address changes even when sent from the same account. Also, sometimes the messages don’t appear like the samples to the same email platform.

Response from BenchmarkEmail

Hello Julie,

Thank you for the feedback.

Please don't doubt in calling us whenever you have a concern.

- Benchmark Team

Replied 05/06/2019
Laura
  • Industry: Telecommunications
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 23/05/2019

Simplified E-mail Communications

We've been using it for years, with very few issues.

Pros

Generally, it's very easy to use, and very intuitive. I love the fact that I can remove the Benchmark logo so that I'm not advertising Benchmark, but promoting our company's products instead.

Cons

Once in a while, it can get quirky, and not let me set things up exactly as I'd like. In those instances, Customer Support has been helpful to resolve issues.

Response from BenchmarkEmail

Hello Laura,

Thank you for the review.

- Benchmark Team

Replied 05/06/2019
Verified Reviewer
  • Industry: Management Consulting
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
N/A

5
Reviewed on 31/05/2019

User experience

We are using benchmark for sending new product information and training announcements to all our clients and this is also helping us capture clients who are looking for more details on the program.

Pros

Precise report is generated for each email campaign which is easy to review and reflect on campaign performance

Cons

Cleaning up hard bounce emails accounts is taking long time as Benchmark doesn't have one client remove hard bounce accounts from all contact list

An option to download the report would be much appreciated as it will help us reduce manual report generation, which needs to be submitted to management every week.

Response from BenchmarkEmail

Hi,

Thanks for your feedback.

Whenever you have a moment, chat with us and ask us about a solution for cleaning hard bounces and to export your needed report.

- Benchmark Team

Replied 05/06/2019
Maria
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 23/05/2019

Easy to use, but could use some updates

Pros

Easy to drag and drop images and files to upload. Features are pretty intuitive. Easy to look at and move things around in a template.

Cons

Limited to three columns on some templates. When I round a box in the editing mode, it doesn't show the same way in the recipients' email.

Response from BenchmarkEmail

Hello Maria,

Thanks for your review.

Don't doubt in chatting with us if you find any type of formatting issues. We're here to help.

- Benchmark Team

Replied 05/06/2019
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
N/A

4
Reviewed on 23/05/2019

Cost effective and easy to use

Pros

It's very simple to create your own images and templates. Other software applications that we used in the past didn't give us the formatting flexibility that we wanted. This is very user friendly.

Cons

Sometimes we have a hard time with text being formatted oddly - especially if you copy and paste verbiage from another program.

Response from BenchmarkEmail

Hi,

Thanks for your feedback.

- Benchmark Team

Replied 05/06/2019
Larry J.
  • Industry: Publishing
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/05/2019

Benchmark works for me

Overall a wonderful email platform to use.

Pros

Love Benchmark! Very easy to create new emails and very useful templates.

Cons

Need to be able to move items around better, sometimes white spaces appear.

Response from BenchmarkEmail

Hello Larry,

Thank you for the high rating.

If you ever see white spaces again, let us know, we have a couple of tips to get rid of those empty blocks.

- Benchmark Team

Replied 31/05/2019
Mandy
  • Used for 6-12 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 20/06/2017

Easy to Use

Pros

It was pretty easy to use. I liked the variety of templates and the reports were very useful. I like the sign up forms.

Cons

I didn't understand the segments. I switched back to my old email list because I was more familiar with it and it tied in with some other items that I needed to do with my website, specifically the landing pages.

Response from BenchmarkEmail

Hello Mandy,

Thanks for the feedback! In regards to the segments, I would love to understand your current workflow to see if we can help you with our segments. I know changing to a new interface can sometimes be a challenge but I'm sure with a few tips of guidance you can be a segmenting pro in Benchmark!
Please let us know if you would like to setup a call to understand your workflow and see what we can do in your Benchmark account.
Thanks!
- Daniel Miler

Replied 13/07/2017
John
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
2
Features
3
Ease of Use
5
Customer Support
4

4
Reviewed on 03/12/2019

New to Benchmark

Pros

So far I really have enjoyed the ease to get quickly started on a project.

Cons

I would like a 1:4 column template. Can't add a 2nd user.

Alternatives Considered

Constant Contact, Zoho CRM and Mailchimp
171 reviews