Benchmark Email Reviews

Pros

I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

Cons

I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

Pros

I like that Benchmark is clean looking and easy to navigate. You can create an email in no time.
I like the email templates.

Cons

I don't like that I have to create a segment to email a few people in my list.
Also my current website doesn't integrate with Benchmark to save emails. They said they were working on that feature, however. So not Benchmark issue.

Alternatives Considered

Constant Contact and MailerLite

Reasons for Choosing Benchmark Email

MailChimp isn't easy to use and has virtually no customer service. I'm a yoga instructor, not an IT specialist

Switched From

Mailchimp

Reasons for Switching to Benchmark Email

No fuss interfaces and easy to use for my small business. Plus I was connected with a very helpful sales rep

Pros

Ease of use ... pro-active helpdesk
This has been reason that we have been using the platform for so many years

Cons

There has been a serious deterioration in the quality of the platform. Delivery rates have dropped upto by about 90-95% of what it used to be. Frivolous checks have been introduced that even your helpdesk is helpless to explain. Currently the platform as good as useless for us and already we have started working parallel to other platforms where are getting similar results that we used to get using Benchmark.

All our emails through your platform is directed only to our clients or prospective clients who have signed with us to receive communication from us.

Pros

This software is extremely organized and user friendly. I am able to navigate my emailed newsletters with ease and convey everything in one place.

Cons

There isn't much I don't enjoy about this product. I will admit there is a bit of a learning curve to the formatting; however, once you get the hang of it it is smooth sailing.

Pros

As a new user to emailing lists, automations, etc., benchmark has been incredibly user friendly, simple and I actually switched over from mail chimp and much prefer it!

Cons

The pricing is a little high in my opinion with Canadian exchange factored in but otherwise no complains yet!

Pros

benchmark provides a great WYSIWYG editor - much better than most and all of the preset templates are fully responsive. Navigation is simple, the layout is clean, and the reporting functionality is great. seamless automation mapping makes setting up automated campaigns a breeze. GREAT customer service is also a bonus.

Cons

Like most email marketing suites, it can get pricey as subscribership grows a there are lower cost alternatives available but they lack the functionality that benchmark offers. image storage is limited to 10mb without upgrading to unlimited for an additional five a month. Deliverability is ok but could be further improved but is getting better.

Pros

The feature I liked the most about Benchmark Email was the automated email campaign.

Cons

The main issue I had with Benchmark was the deliverance of my emails. For some reason, once my emails were sent out, according to the report in Benchmark, emails were not being opened. That was very strange that none of my emails were being opened.

Alternatives Considered

Constant Contact

Pros

Clean, intuitive interface, user doesn't need to learn anything. Just log in and start using. For what it offers, it has a lower monthly price than competitors of the same level.

Cons

I needed customer service support and my issue took days to get answered and resolved. Furthermore, although it is possible to create campaigns, newsletters and customer journeys through automation, on other platforms this can be done in a much more intuitive way.

Alternatives Considered

MailerLite, Sendinblue, Outfunnel, Mailchimp and Dashly

Pros

the email editor is excellent, and the open/click tracking is very good.

Cons

the built-in photo editor is poor. simple things are missing, like rounded corners, circle mask, edge blur and erosion...

The interface is very “clicky” - there are multiple clicks where one will do (e.g. Adding contacts), and pathways you need to click through over and over again (e.g. Look at unopens, resend to unopens). An interface once-over could save hundreds of clicks.

Delivery rates seem to have improved, but were low in Fall 2018. Also AOL seems inclined to auto-mark Benchnark as spam, which Benchmark then lowers your rating for! I had to remove all AOL addresses.

Pros

It has many Features for e-mail marketing

Cons

It does not offer a trial with enough amount of e-mails included...it offers a very limited features for it and people needs to check quality on this matter first (sometimes)

Alternatives Considered

Sendinblue and SendPulse

Reasons for Switching to Benchmark Email

I did not do that

Pros

Creating and using lists is very easy, especially with the new upgrades! Adding contacts to lists works well with various options. I tend to upload excel files to make new lists, very easy within Benchmark.

I do like that it's easy to merge lists -- and that the software only accepts one contact (if that contact is already on the merge to list).

Somewhat easy to use when creating emails -- selecting blocks and design [but the source code isn't as easy to decipher and use (my commands do not seem to "take").] Using attachments and links and media is pretty easy as well.

The reports (opens, click thrus etc) are very good! [However with the new interface, it's not as easy to back-track to the original Email Report (I find myself having to choose again from the report list).]

Cons

I don't really like that I can't "re-send" emails on my own schedule (not have to wait 1 week after last send).

Also, emails from Benchmark DO get caught up in Junk Spam Trash Promotions folders of recipients and we do need to remind them (often) to check for their email.

Also, when "copying" an email to use and re-name as a new email, I do not like that the software selects the "old" contact list to also mail to -- I've mistakenly sent emails to old contact lists and that was not a good thing in my situation.

Pros

Easy to use and very practical, code, 3th parts options, partnert programs

Cons

Sometimes emails go to spam and reports dont show exactly what happened

Alternatives Considered

Mailchimp

Reasons for Switching to Benchmark Email

Price and technical support

Pros

Good for normal email campaign and good that BM has inbuilt list of unsubscribe and invalid contats

Cons

Not at all suitable for heavy automation no form for opt out like mail chimp offer

Pros

This software is practical to use in a daily v

Cons

The e-mail sender is always changing so the receiver can not record the e-mail address in is non spam list.

Pros

Looks very professional and designs are gorgeous, giving a high-end and legitimate look for our company. I was also surprised and how easy and intuitive everything is. No need to sit through a training when you can figure everything out on your own, quickly. I especially like the free version.

Cons

The upgrade for a payment plan doesn't seem worth it for what we use it for. We just need the basics, not all the other bells and whistles.

Pros

Easy to use. Use the software daily and I never have a problem

Cons

Nothing. The software is great to use dsily

Pros

I like how easy it is to manipulate and how quickly it sends immediate messages. Scheduled messages are always on time. Very easy to use and generally quick to create messages that are effective.

Cons

Sometimes the “from” address changes even when sent from the same account. Also, sometimes the messages don’t appear like the samples to the same email platform.

Pros

Generally, it's very easy to use, and very intuitive. I love the fact that I can remove the Benchmark logo so that I'm not advertising Benchmark, but promoting our company's products instead.

Cons

Once in a while, it can get quirky, and not let me set things up exactly as I'd like. In those instances, Customer Support has been helpful to resolve issues.

Pros

Precise report is generated for each email campaign which is easy to review and reflect on campaign performance

Cons

Cleaning up hard bounce emails accounts is taking long time as Benchmark doesn't have one client remove hard bounce accounts from all contact list

An option to download the report would be much appreciated as it will help us reduce manual report generation, which needs to be submitted to management every week.

Pros

This software is easy to use and navigate through. Easy to train non-HTML users how to create simple emails.

Cons

The survey functionality is very limited within the software.

Pros

Free to open your account and gather up to 2000 subscribers, making this service hard to beat for entrepreneurs to get started in email marketing. Very simple to use and understand.

Cons

A little more Wordpress integration would be very welcome and the selection of sign up forms is a little limited.

Pros

Very easy to use, especially to take a previous email and update with current content.

Cons

Sometimes graphics/image restrictions can alter your images.

Pros

It was pretty easy to use. I liked the variety of templates and the reports were very useful. I like the sign up forms.

Cons

I didn't understand the segments. I switched back to my old email list because I was more familiar with it and it tied in with some other items that I needed to do with my website, specifically the landing pages.

Pros

It is extremely easy to use because of templates and graphical interface. The A.B. testing is very helpful as well.

Pros

Easy to use.

Cons

The support received from the company over a simple error with an email "opens" report.